Getting Kids Active | NFL Play 60

Getting Kids Active with NFL Play 60: An Exciting Approach to Children’s Fitness

The challenge of getting kids to unglue their eyes from screens and engage in physical activity is all too familiar to parents. Getting kids active is of central importance in the digital age, and programs such as the NFL Play 60 campaign have taken up the mantle in this battle against childhood obesity.

Understanding NFL Play 60

The NFL Play 60 campaign is not just about fitness, it is also about teaching kids to make the right choices, including selecting healthy foods. The campaign encourages children to be active for at least 60 minutes every day. It achieves this through school-based programs, afterschool activities, team-based programs, and online child-targeted outreach via

“You can be one of our partners in this effort. All you have to do is encourage kids to play for 60 minutes every day.”

The Role of Fuel Up to Play 60

Another program integral to getting kids active is the Fuel Up to Play 60 initiative. Founded by the National Dairy Council and NFL, in collaboration with USDA, this program empowers students to make small, everyday changes at school.

By choosing good-for-you foods and getting active for at least 60 minutes every day, students can win cool prizes, like an NFL player visit or Super Bowl tickets. The goal is to inspire kids to make a difference not only in their lives but also in their communities.

NFL Play 60: Events and Activities

There are many ways the NFL & NFL Play 60 help keep your kids active. These include activities & events across the nation such as:

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Key Events

Seattle Seahawks Play 60: During the football season, the Seattle Seahawks bring Play 60 activities and messaging to local elementary schools. They also provide PLAY 60 Youth Fitness Zones that are permanent, sustainable wellness health centers located within schools and community centers.

Fuel Up to Play 60 Summer Food Service Program: Cowboys mascot Rowdy and Jay Novacek kicked off this program, providing nearly 1,100 free healthy meals per day to Dallas students when school is not in session. This program addresses childhood hunger and offers opportunities for kids to eat nutritiously and be active at least 60 minutes each day.

Easter Egg Roll at the White House: The Obama family welcomed thousands of children to the South Lawn of the White House for the annual Easter Egg Roll. The event features basketball, yoga, dancing, gardening, and healthy eating activities. Several NFL players participated to encourage kids to be more active.

Engaging Activities

NFL PP&K (Punt Pass & Kick): This initiative reaches children ages 6-15, allowing them to experience the fun of learning football fundamentals in a non-contact environment.

Fuel Up to Play 60’s Student Ambassador Summit: This event allows selected Ambassadors and Program Advisors from around the nation to brainstorm ideas on how to keep their schools healthy and active.

NFL FLAG & USA Football: These programs provide fun and safe ways for kids to play football, learn the fundamentals of the game, lessons in teamwork, and sportsmanship.

Getting Involved with NFL Play 60

For more information on NFL PLAY 60 Activities & Events or how you can get involved or how your child can sign up to play NFL FLAG, visit

Despite the proliferation of technology, it is crucial that we keep our children active and healthy. So, how do you keep your kids active in this world of technology? We’d love to hear your strategies.


Getting kids active with NFL Play 60 allows them to engage in physical activity, learn healthy habits, and have fun at the same time. It is an exciting, comprehensive, and innovative approach to tackling childhood obesity and promoting healthy lifestyles among kids.

| Programs to Keep Kids Active | Description | Partners |
| — | — | — |
| NFL PLAY 60 | A campaign designed to tackle childhood obesity by encouraging kids to be active through in-school, afterschool, and team-based programs | NFL, various organizations |
| Fuel Up to Play 60 | A program that empowers students to make small, everyday changes at school, encouraging healthy eating and at least 60 minutes of activity | National Dairy Council, NFL, USDA |
| NFL PP&K (Punt Pass & Kick) | A grassroots initiative that offers children aged 6-15 the chance to learn football fundamentals in a non-contact environment | NFL |
| NFL FLAG | Provides opportunities for children aged 5-17 to enjoy football in a fun and safe way | NFL, USA Football |
| USA Football | Leads the development of the game through educational programs and innovative resources, while also providing equipment grants and subsidizing volunteer background checks | NFL, NFLPA |

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Why Physical Activity is Essential for Kids

Before diving deep into the NFL Play 60 program, it’s essential to understand the critical role of physical activity in children’s lives. Regular physical activity in children helps build strong bones and muscles, control weight, reduce anxiety and stress, increase self-esteem, and improve blood pressure and cholesterol levels. Additionally, it fosters a lifelong appreciation for fitness, which can lead to healthier adults. Getting kids active is not just about preventing obesity; it’s about promoting overall wellness and quality of life.

How NFL Play 60 Addresses Childhood Obesity

Childhood obesity is a serious public health issue, with about one in five school-aged children in the U.S. being obese. The NFL Play 60 campaign addresses this problem head-on by creating an enjoyable environment for kids to engage in physical activities. It’s designed to get kids moving, having fun, and building a habit of daily physical activity. The program’s unique way of integrating the excitement of football with fitness activities makes it an effective tool in fighting childhood obesity.

The Power of Role Models in NFL Play 60

Role models play a significant part in the success of the NFL Play 60 campaign. The involvement of NFL players in the program serves as a powerful motivation for kids. Seeing their sports heroes actively promoting and participating in the program can inspire children to get involved and stay active. This aspect of the campaign provides an added layer of excitement and motivation that other programs might lack.

The Impact of NFL Play 60 on Schools

Schools play a key role in the NFL Play 60 initiative. The program works closely with schools across the nation, providing resources and support to encourage physical activity and healthy eating. This partnership has resulted in significant improvements in students’ health behaviors, including increased physical activity and better nutritional choices. Schools also benefit from the program’s emphasis on community involvement and leadership development among students.

Fuel Up to Play 60: A Comprehensive Approach

Fuel Up to Play 60 takes a comprehensive approach to children’s health by promoting not only physical activity but also good nutrition. It teaches kids about the importance of balanced meals and encourages them to choose healthy foods. This dual focus on fitness and nutrition makes the program a powerful tool for fostering healthy habits in children.

FAQs about NFL Play 60

What age group is NFL Play 60 designed for?

The program is designed for kids aged 6-17. However, the activities and resources can be adapted to suit younger children and even adults.

How can parents get their kids involved in NFL Play 60?

Parents can visit the program’s website,, to find information about events and activities near them. They can also encourage their kids to participate in Play 60 activities at school.

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Is NFL Play 60 only about football?

While the program is run by the NFL and uses football-themed activities, it’s not only about football. The goal is to get kids active, regardless of the sport or activity they choose. The program promotes all forms of physical activity that keep kids moving for at least 60 minutes a day.

The Future of NFL Play 60

As the program continues to grow and evolve, the NFL is committed to expanding its reach and impact. With ongoing support from players, teams, and partners, the future of NFL Play 60 looks bright. It will continue to inspire and empower kids to lead active, healthy lives and make a positive impact on the health of future generations.

Frequently Asked Questions

What is NFL Play 60?

NFL Play 60 is a campaign that promotes fitness and healthy choices in children. The program encourages children to be physically active for at least 60 minutes every day through school programs, afterschool activities, team-based programs, and online outreach.

What is the goal of NFL Play 60?

The goal of NFL Play 60 is to combat childhood obesity by promoting physical activity and healthy food choices. The campaign also aims to teach children about making the right choices in life.

What is Fuel Up to Play 60?

Fuel Up to Play 60 is another initiative that works alongside NFL Play 60. It was founded by the National Dairy Council and NFL, in collaboration with USDA, to empower students to make small, everyday changes at school for better health.

What activities and events does NFL Play 60 organize?

NFL Play 60 organizes a wide range of activities and events across the nation. These include the Seattle Seahawks Play 60 program, Fuel Up to Play 60 Summer Food Service Program, Easter Egg Roll at the White House, NFL PP&K (Punt Pass & Kick), Fuel Up to Play 60’s Student Ambassador Summit, and NFL FLAG & USA Football.

How can my child get involved with NFL Play 60?

For more information on how your child can get involved with NFL Play 60, you can visit There, you can find information on NFL Play 60 activities and events, as well as sign up for NFL FLAG football.

What is the role of parents in NFL Play 60?

Parents play a crucial role in NFL Play 60 by encouraging their children to participate in the activities and events. They can also ensure that their children are active for at least 60 minutes each day as recommended by the program.

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