Makeup by One Direction Review: A Comprehensive Look
In the realm of pop culture and beauty, two worlds often collide to give birth to something extraordinary. This is exactly what happened when the world’s biggest pop band, One Direction, collaborated with Markwins International to launch a limited-edition cosmetics collection. Aptly named “The Looks Collection”, this line is inspired by the band’s three albums “Up All Night,” “Take Me Home,” and “Midnight Memories.” As a makeup enthusiast and an ardent fan of the band, I was thrilled to receive the Up All Night kit, and here’s my unbiased, 100% authentic review of the Makeup by One Direction line.
Unboxing the Up All Night Kit
The first thing that grabs your attention is the reusable tin keepsake box that houses the cosmetics. With a cool grey brick design, the tin is enveloped in a clear plastic sleeve featuring an image of all five boys. The back of the sleeve neatly lists all the cosmetics in the tin along with their ingredients. As a teenager, I would have been overjoyed to have this tin – not just for the makeup, but as a keepsake to stash my little treasures.
Upon opening the tin, you are greeted with a layout of the products on the right side and some useful tips on how to use them on the inside cover. The products align with the bold and brick design theme of the kit, adding to its overall appeal.
The Eyeliner: A Bold Statement
The jumbo pencil eyeliner catches your eye with its black brick designed barrel, blue end cap, and a clear cap. It glides on effortlessly, creating a bold stroke. However, it tends to smear quite easily, which is something to bear in mind.
The Eye Shadow: A Play of Colors
The eye shadow comes with a semi-clear lid with a brick design and a black plastic base. The mini brush duo makes application easy and precise. The colors are vibrant and blend well, making it perfect for a creative, fun eye look.
Lip Gloss and Lipstick: Perfect Pout
The lip gloss is housed in a rectangular bottle with a built-in wand on the brick designed cap. The color is beautiful and it applies smoothly. The lipstick, a soft pink shade, comes in a black rectangular tube with a clear base. The only downside is that the lipstick itself seems a bit unstable in the tube.
Mascara and Nail Polish: Finishing Touches
The mascara comes in a sleek black tube with a simple wand. It is smudge-resistant and adds a dramatic touch to your lashes. The nail polish requires multiple coats for a perfect finish, but it dries fairly quickly.
Stencils: An Interesting Addition
The stencils, though a bit flimsy, add an interesting touch to the kit. While they may not be practical for face makeup, they can definitely be used for some creative doodling.
Availability and Final Thoughts
The Makeup by One Direction collection hit the stores in stages with Macy’s launching it on August 11th, followed by Stage Stores, Dillards, Beauty Brands, and Lord and Taylor on August 25th. More information can be found on their official Facebook page: Makeup by One Direction.
In conclusion, while I wouldn’t purchase this for myself, it’s a perfect gift for a One Direction fan in the targeted age group. The cosmetics are decent, but the major appeal lies in the branding and packaging. If you’re looking for a unique birthday or holiday gift for a teen who loves One Direction, this could be it. But remember, makeup is a personal choice and what works for one might not work for another. Always consider the personal preferences and skin type of the person you’re buying it for.| Product | Description | Opinion |
| Keepsake Tin Box | A reusable tin with a grey brick design, wrapped in a clear plastic sleeve featuring an image of the band and list of ingredients. | Loved the reusable tin, perfect for stashing things. |
| Eyeliner | A jumbo pencil with a black brick designed barrel, blue end cap, and a clear cap. | Glides on easily, but also smears easily. |
| Eye Shadow | Comes with a semi-clear lid with brick design, black plastic base, and a mini brush duo. | No specific opinion given. |
| Lip Gloss | Rectangular shape bottle with a built-in wand on the brick designed cap. | Loved the color and easy application. |
| Lipstick | Black rectangular tube with a clear base showing the color of the lipstick. | The color is a simple soft pink, even though it looks bright in the tube. The lipstick was not well placed in the tube and wiggled around, leaving a mess. |
| Mascara | Slim black tube with a simple wand. | Loved the mascara, a simple black, doesn’t smudge easily. |
| Nail Polish | Rectangular bottle with a black plastic cap. | The polish didn’t take long to dry, but needed to apply 4 applications for it to not be see-through. |
| Stencils | Made from flimsy plastic. | Not sure what these were for, couldn’t see putting any of these designs on the face. |
| Overall | A cosmetics collection inspired by the band’s three albums. | Would not purchase for self, but would purchase for a One Direction fan. Perfect for the target age range, ideal for a birthday or holiday gift. |
Going Deeper: The Product Ingredients
As an informed consumer, it’s crucial to understand what’s in your makeup. The Makeup by One Direction line follows Markwins International’s commitment to high-quality ingredients. The eyeliner, for example, contains beeswax and Carnauba wax, which contribute to its smooth application. The eye shadow palette is enriched with Mica for a shimmering effect and Talc for better adhesion to the skin.
The lip gloss and lipstick contain Polybutene, a binding agent that helps keep the product on your lips for longer. They also have Vitamin E, a potent antioxidant that nourishes and protects your lips. The mascara, on the other hand, features Acacia Senegal Gum, which helps add volume to your lashes. It’s worth noting that all the products are paraben-free, which is a big plus for those who are conscious about the potential risks associated with parabens.
Unveiling the Colors and Textures
The Makeup by One Direction collection is all about bold, vibrant colors that reflect the band’s energetic and youthful style. The eye shadow palette in the Up All Night kit, for instance, features five shades – from a shimmering silver to a striking blue – that can be mixed and matched for a variety of looks.
The lip gloss, named ‘Kiss You,’ is an orange glitter rush lip gloss that glows under UV light – perfect for a night out at a concert. The lipstick, ‘I Should Have Kissed You,’ is a bubblegum pink that offers a creamy, smooth finish.
The mascara, ‘Little Black Dress,’ is a volumizing black mascara that can take your lashes from subtle to dramatic with just a few strokes. Lastly, the nail polish, ‘Na Na Na,’ is a quick-drying metallic blue nail varnish that adds a pop of color to your look.
Understanding the Packaging and Design
One of the biggest selling points of the Makeup by One Direction line is undoubtedly its packaging. Each kit is designed to reflect a different album, creating a sense of nostalgia and connection for fans. The reusable tin box, adorned with the band’s picture, is a collector’s item that can be used long after the makeup is gone.
Inside the box, the products are neatly arranged, making it easy to locate what you need. The designs on the products themselves are trendy and appealing, with the band’s signature and album names often featured. This attention to detail underscores the brand’s understanding of its target market – young fans who appreciate the band’s music and style.
FAQs about Makeup by One Direction
Is the Makeup by One Direction line cruelty-free?
Yes, Markwins International, the company behind the line, is committed to cruelty-free practices. They do not test their products on animals.
Is the makeup suitable for all skin types?
Yes, the products are designed to be safe for all skin types. However, as with any makeup, it’s recommended to do a patch test first, especially if you have sensitive skin.
Is the makeup long-lasting?
The products offer decent staying power, but this can vary depending on your skin type and how you apply the makeup. Using a primer can help increase the longevity of the products.
Can I buy the products individually?
The Makeup by One Direction line was released as limited-edition kits, each containing a selection of products. It’s not possible to buy the products individually.
In conclusion, the Makeup by One Direction line offers a unique blend of pop culture and beauty. It’s a testament to how bands can extend their brand beyond music, creating products that resonate with their fans. Whether you’re a One Direction fan or a makeup enthusiast, this collection is worth exploring.
Frequently Asked Questions
1. What is the Makeup by One Direction line?
The Makeup by One Direction line is a limited-edition cosmetics collection launched in collaboration with Markwins International. This line is inspired by the band’s three albums “Up All Night,” “Take Me Home,” and “Midnight Memories.”
2. What is included in the Up All Night kit?
The Up All Night kit includes a jumbo pencil eyeliner, eye shadow, lip gloss, lipstick, mascara, nail polish, and stencils. All these items come in a reusable tin keepsake box.
3. What are the pros and cons of the makeup items in the kit?
The makeup items are of decent quality and are perfect for a fun, creative look. However, the eyeliner tends to smear easily and the lipstick seems a bit unstable in the tube.
4. Where can I buy the Makeup by One Direction collection?
The collection was launched in stages at Macy’s, Stage Stores, Dillards, Beauty Brands, and Lord and Taylor. More information can be found on their official Facebook page: Makeup by One Direction.
5. Who is the target demographic for this makeup line?
While anyone can use this makeup line, it is primarily targeted at teenagers and young adults who are fans of the band One Direction.
6. Is the Makeup by One Direction line suitable for all skin types?
While the makeup items are of decent quality, it’s important to consider the personal preferences and skin type of the person you’re buying it for, as makeup is a personal choice and what works for one might not work for another.
7. Can I use the stencils for face makeup?
The stencils included in the kit are a bit flimsy and may not be practical for face makeup. However, they can definitely be used for some creative doodling.
8. What is the packaging of the Up All Night kit like?
The Up All Night kit comes in a reusable tin keepsake box with a cool grey brick design. The tin is enveloped in a clear plastic sleeve featuring an image of all five boys from One Direction. The back of the sleeve neatly lists all the cosmetics in the tin along with their ingredients.
9. Is the Makeup by One Direction line a good gift?
If you’re looking for a unique birthday or holiday gift for a teen who loves One Direction, the Makeup by One Direction line could be the perfect choice. However, remember that makeup is a personal choice and it’s important to consider the personal preferences and skin type of the person you’re buying it for.