World Market & Disney Brings You The 100 Foot Journey Inspired Recipes & Gourmet Getaway Sweepstakes #GourmetGetaway
World Market & Disney Join Forces: The 100 Foot Journey Inspired Recipes & Gourmet Getaway Sweepstakes
World Market and Disney have come together in a delightful partnership to celebrate the release of the new Disney movie, “The Hundred Foot Journey“. This movie, based on a best-selling book, is directed by Lasse Hallstrom and produced by none other than Steven Spielberg and Oprah Winfrey.
The story revolves around an Indian family who relocates to France to open a restaurant, a hundred feet away from a Michelin-starred French restaurant. The French establishment is managed by Madame Mallory, played by the Oscar-winning Helen Mirren. The movie hit theaters on August 8th, serving up a feast of cultural clashes and culinary delights.
World Market’s Gourmet Getaway Sweepstakes
To commemorate this movie’s release, World Market launched their Gourmet Getaway Sweepstakes. This was no ordinary promotion. The grand prize? A dream culinary trip to Paris for two! The lucky winners would receive:
• A trip for 2 to Paris courtesy of Delta Vacations®
• Dinner at the Eiffel Tower and a Cruise
• A one-day private cooking class at Le Cordon Bleu Paris
• A $1,000 World Market gift card
• Plus, 3 First Prizes: $500 World Market gift card
The contest ran from July 18th to August 15th, offering a chance for customers to win this once-in-a-lifetime culinary journey.
World Market’s 100 Foot Journey Inspired Recipes
The excitement didn’t stop with the sweepstakes. World Market also collaborated with celebrity chefs Ryan Scott and Aarti Sequeira to develop a series of recipes inspired by “The Hundred Foot Journey”. These French and Indian dishes were featured on their new microsite, worldmarketrecipes.com.
Food enthusiasts could enjoy the culinary goodness at home with these inspired recipes. Ryan Scott, host of Food Rush, created a range of French dishes, while Aarti Sequeira, host of Aarti Party, added her spin to Indian cuisines. These recipes were not only mouthwatering but also allowed customers to experience a slice of the movie’s culinary journey at home.
French Cuisines by Ryan Scott
• Berry-Ricotta Crepe Layer Cake
• Chicken Roulade Provençale with Whole-Grain Mustard Bearnaise
• Orange-Chocolate Almond-Nougat Champagne Trifle
Indian Cuisines by Aarti Sequeira
• Channa Masala Hummus
• Masala Moules Frites
• Chai Coconut Ice Cream with Curry-Chocolate & Ginger Snap Ripple
All these dishes, especially the Chai Coconut Ice Cream with Curry Chocolate and Gingersnap Ripple, looked delectable and promised a unique blend of flavors that captured the spirit of the movie.
Final Thoughts
World Market and Disney’s partnership provided a unique and flavorful way to celebrate the release of “The Hundred Foot Journey”. The Gourmet Getaway Sweepstakes and the exciting range of inspired recipes allowed customers to embark on their own culinary journey, right from the comfort of their homes. This collaboration showcased how brands can come together and create unique experiences for their customers, making it a win-win situation for everyone involved.
As a consumer, would you participate in such a sweepstakes? Which of the amazing dishes would you like to try? Are there other movie-inspired recipes you would like to see? These are some questions that can spark interesting conversations about this unique partnership and the world of culinary delights it opened up.| Details | Information |
|—|—|
| Movie Title | The Hundred Foot Journey |
| Directed by | Lasse Hallstrom |
| Producers | Steven Spielberg and Oprah Winfrey |
| Storyline | An Indian family moves to France and opens a restaurant a hundred foot away from a Michelin-starred French restaurant |
| Release Date | August 8th |
| Sweepstakes Organizer | Cost Plus World Market |
| Sweepstakes Prize | A dream culinary trip to Paris for 2 |
| Contest Duration | 7/18 – 8/15 |
| Celebrity Chefs for Recipe Creation | Ryan Scott and Aarti Sequeira |
| French Cuisines (created by Ryan Scott) | Berry-Ricotta Crepe Layer Cake, Chicken Roulade Provençale with Whole-Grain Mustard Bearnaise, Orange-Chocolate Almond-Nougat Champagne Trifle |
| Indian Cuisines (created by Aarti Sequeira) | Channa Masala Hummus, Masala Moules Frites, Chai Coconut Ice Cream with Curry-Chocolate & Ginger Snap Ripple |
| Recipe Website | [WorldMarketRecipes.com](http://www.worldmarketrecipes.com/) |
The Unique Partnership between World Market and Disney
The collaboration between World Market and Disney for the release of “The Hundred Foot Journey” is an excellent example of how two diverse brands can unite to create an exciting and engaging consumer experience. This partnership was not just a marketing gimmick; it was a well-thought-out campaign that involved a gourmet sweepstakes and a series of inspired recipes, providing customers with a unique opportunity to experience the movie’s culinary journey at home.
Why a Culinary Trip to Paris?
The grand prize of the Gourmet Getaway Sweepstakes was a culinary trip to Paris, which made perfect sense given the movie’s storyline. Paris, being the gastronomic capital of the world, was an ideal destination for a culinary journey. The winners were given a chance to dine at the Eiffel Tower, take a cruise, attend a private cooking class at Le Cordon Bleu Paris, and receive a $1,000 World Market gift card. This was not just a trip; it was a culinary adventure, allowing the winners to immerse themselves in the rich food culture of Paris.
What Did the Sweepstakes Entail?
The Gourmet Getaway Sweepstakes, which ran from July 18th to August 15th, was open to all World Market customers. To enter, consumers simply had to fill out an online form. The grand prize was awarded to one lucky winner, while three first prizes of a $500 World Market gift card were also up for grabs. This sweepstakes offered a unique opportunity for food and travel enthusiasts to experience a culinary journey like no other.
Exploring the Hundred Foot Journey Inspired Recipes
The inspired recipes were another exciting aspect of this partnership. World Market joined hands with celebrity chefs Ryan Scott and Aarti Sequeira to create a range of French and Indian dishes, mirroring the movie’s culinary fusion. The recipes were made available on World Market’s new microsite, worldmarketrecipes.com, allowing food enthusiasts to embark on their culinary journey at home.
What Made These Recipes Special?
The recipes were unique because they were directly inspired by the movie. Each dish was meticulously crafted to capture the essence of the film’s culinary journey, offering a perfect blend of French and Indian flavors. For instance, the Chai Coconut Ice Cream with Curry Chocolate and Gingersnap Ripple was a perfect representation of the movie’s fusion of cultures.
Impact of the Partnership on Consumers
The partnership between World Market and Disney had a significant impact on consumers. It not only provided an exciting way to celebrate the movie’s release but also allowed customers to experience the movie’s culinary journey firsthand. Consumers had the chance to win a dream trip to Paris, try out movie-inspired recipes, and engage with the brands in a fun and interactive way.
Would Consumers Participate in Such a Sweepstakes?
Absolutely! The Gourmet Getaway Sweepstakes was an exciting opportunity for consumers to win a dream culinary trip to Paris. The sweepstakes also offered an excellent chance for food and travel enthusiasts to explore the rich food culture of Paris. Plus, the opportunity to try out movie-inspired recipes at home added an extra layer of engagement.
In Conclusion
The partnership between World Market and Disney was a resounding success. It showcased how brands can collaborate to create unique experiences for their customers. The Gourmet Getaway Sweepstakes and the Hundred Foot Journey inspired recipes allowed customers to embark on their own culinary journey, making it a win-win situation for everyone involved. This campaign was a perfect blend of culinary delights and cultural exploration, capturing the spirit of the movie and leaving a lasting impression on consumers.
Frequently Asked Questions
1. What is the World Market & Disney Partnership about?
World Market and Disney partnered to celebrate the release of Disney’s new movie, “The Hundred Foot Journey”. The collaboration included a sweepstakes and a series of recipes inspired by the movie.
2. What was the grand prize for the Gourmet Getaway Sweepstakes?
The grand prize was a dream culinary trip to Paris for two, including a dinner at the Eiffel Tower, a cruise, a private cooking class at Le Cordon Bleu Paris, and a $1,000 World Market gift card.
3. Who were the celebrity chefs involved in creating the recipes?
Celebrity chefs Ryan Scott and Aarti Sequeira collaborated with World Market to create a series of French and Indian recipes inspired by “The Hundred Foot Journey”.
4. Where can I find these recipes?
The recipes can be found on World Market’s new microsite, worldmarketrecipes.com.
5. What are some of the dishes featured in these recipes?
Ryan Scott’s French recipes include a Berry-Ricotta Crepe Layer Cake, Chicken Roulade Provençale with Whole-Grain Mustard Bearnaise, and Orange-Chocolate Almond-Nougat Champagne Trifle. Aarti Sequeira’s Indian recipes include Channa Masala Hummus, Masala Moules Frites, and Chai Coconut Ice Cream with Curry-Chocolate & Ginger Snap Ripple.
6. When was the sweepstakes held?
The contest ran from July 18 to August 15.
7. What is the movie “The Hundred Foot Journey” about?
The movie revolves around an Indian family who moves to France to open a restaurant a hundred feet away from a Michelin-starred French restaurant, leading to a clash of cultures and culinary delights.
8. Who are the producers and director of the movie?
The movie is directed by Lasse Hallstrom and produced by Steven Spielberg and Oprah Winfrey.
9. Who does Helen Mirren play in the movie?
Helen Mirren plays Madame Mallory, the manager of the French establishment.
10. What is the aim of this collaboration?
The aim of this collaboration is to provide a unique and flavorful way to celebrate the movie release, allowing customers to embark on their own culinary journey at home.