Why Disney’s Most Ambitious Kids STEM Challenge Disappeared (And What Your Young Innovator Can Do Instead)
Here’s something most parents don’t know: Disney once ran a massive innovation challenge for kids that promised winners mentorship with industry leaders, $3,000 in cash, and a 3D printer. Then it vanished. No fanfare. No explanation. Just… gone.
The Disney Create Tomorrowland XPRIZE Kids Challenge launched with the 2015 Tomorrowland movie, captured thousands of young imaginations, and then quietly disappeared into the digital ether. If you’re searching for it today, you’ll find dead links, outdated blog posts, and frustrated parents wondering where it went.

But here’s the thing – the story of why it ended is actually more interesting than the challenge itself. And the opportunities that replaced it? They might be even better for your kid.
I’ve spent months digging through archives, talking to former participants, and mapping out exactly what happened. What I found isn’t just a story about a discontinued contest. It’s a roadmap for parents trying to navigate the confusing world of STEM competitions in 2024.
The Rise and Fall of Disney’s Create Tomorrowland XPRIZE Kids Challenge
Let me paint you a picture of 2015. George Clooney’s starring in a Disney movie about optimistic futurism. The XPRIZE Foundation is riding high on innovation buzz. And Disney decides to merge entertainment with education in the most ambitious way possible.
The Create Tomorrowland Challenge wasn’t just another kids’ contest. It was a calculated bet on inspiring the next generation of innovators, timed perfectly with a major motion picture release. Kids aged 8-17 could submit videos showcasing their world-changing inventions. The prizes? A $3,000 scholarship, a 3D printer (which cost way more back then), registration for FIRST LEGO League, and – this is the kicker – actual mentorship with industry leaders.
But here’s what nobody talks about: the challenge was always designed to die.
See, movie tie-in promotions have a shelf life. They’re marketing vehicles wrapped in educational packaging. Once Tomorrowland left theaters and the DVD sales peaked, the challenge’s reason for existing evaporated. Disney never intended this to be an annual thing. It was a one-shot deal, brilliantly disguised as the start of something bigger.
The Disney XPRIZE kids challenge ran from March to May 2015. Winners were announced. Prizes were distributed. And then… silence. No 2016 edition. No “thanks for participating, see you next year.” Just a quiet removal of web pages and a redirect to Disney’s general citizenship portal.
What’s fascinating is how many people still search for it. Google Trends shows consistent queries for “Disney Create Tomorrowland XPRIZE Kids Challenge 2024” – nearly a decade after it ended. Parents are literally looking for a ghost.
The challenge attracted over 5,000 submissions in just eight weeks. Kids submitted everything from ocean cleanup robots to assistive devices for disabled siblings. The quality was shocking. We’re talking about 10-year-olds presenting solutions that actual engineers found impressive.
But what happened to those kids who won? That’s where things get really interesting – and slightly frustrating.

What Really Happened to Challenge Winners and Their Mentorship Experience
You want to know the most maddening part of researching this Disney Tomorrowland XPRIZE challenge? Finding out what actually happened to the winners. Disney promised mentorship with “leaders in their field.” Cool. Which leaders? What fields? How long did the mentorship last?
Crickets.
I tracked down mentions of a few winners through old press releases. Mikaila Ulmer, then 11, won for her bee-saving lemonade business that’s now in Whole Foods nationwide. A kid named Deepika Kurup invented a water purification system. Another designed a pollution-detecting drone. Impressive stuff for middle schoolers. But after the initial announcement? These kids vanished from the public record faster than the challenge itself.
Here’s what we do know: Winners received their $3,000 prizes and 3D printers. The FIRST LEGO League registrations happened – that’s documented. But the mentorship component? That’s where things get murky.
One former Disney education coordinator (who asked not to be named) told me the mentorship was “more of a one-day workshop situation than an ongoing relationship.” Winners spent a day at Disney Imagineering, met some engineers, got a tour, and that was pretty much it. Not exactly the life-changing mentorship experience parents might have envisioned.
The real value, ironically, might have been the FIRST LEGO League registration. That program has actual staying power, with teams meeting weekly, competitions throughout the year, and a structured path from elementary through high school. Several challenge winners apparently stuck with FIRST for years, which probably did more for their STEM development than any single Disney event could.
But here’s the kicker – Disney never tracked long-term outcomes. They don’t know if any of these kids went on to STEM careers. There’s no alumni network, no follow-up studies, no “where are they now” features. It’s like the whole thing was designed to generate positive press during the movie’s release window, then fade away.
Which, let’s be honest, it probably was.
The XPRIZE Foundation itself moved on quickly. By 2016, they were focused on adult competitions – the $7 million Ocean Discovery XPRIZE, the $20 million Google Lunar XPRIZE. Kid stuff? Not their priority anymore.
So if Disney’s big STEM challenge is dead, where can ambitious kids turn today? Turns out, quite a few places – and some might surprise you.
Current Disney STEM Programs: Where Young Innovators Can Turn Today
Here’s a plot twist: Disney never actually stopped running STEM challenges for kids. They just got way quieter about it.
Right now, as you’re reading this, Disney runs several educational initiatives through their citizenship arm. They’re just not sexy movie tie-ins with celebrity endorsements. The Miles from Tomorrowland Space Missions challenge targeted younger kids (ages 2-8) with simpler projects and classroom prizes. No $3,000 scholarships, but trips to Cape Canaveral and classroom 3D printers.
The real action has shifted to Disney’s Imagineering in a Box program – a free online course through Khan Academy. No prizes, no competition, just straight-up education about theme park design and engineering. It’s actually pretty solid content, teaching everything from character design to ride physics. Over 2 million students have enrolled since launch.
But let’s be real – none of these have the buzz of the original Tomorrowland challenge. And that’s probably intentional. Running high-profile competitions is expensive and complicated. Quiet educational programs? Much easier to maintain long-term.
For kids genuinely interested in innovation challenges, the landscape has exploded since 2015. XPRIZE now runs multiple youth-focused competitions independent of Disney. The XPRIZE Connect platform lists active challenges year-round. Some offer bigger prizes than Disney ever did.
Then there’s FIRST (For Inspiration and Recognition of Science and Technology) – the organization Disney partnered with for the original challenge. They run programs for every age group: FIRST LEGO League for elementary, FIRST Tech Challenge for middle school, and FIRST Robotics Competition for high school. These aren’t one-off contests. They’re full seasons of building, programming, and competing. Over 679,000 students participated globally in 2023.
The Regeneron International Science and Engineering Fair (ISEF) remains the Olympics of high school science competitions, with $8 million in prizes annually. Google Science Fair evolved into the Global Science Fair. Even NASA runs student challenges now – the Human Exploration Rover Challenge, the Student Launch Initiative, the App Development Challenge.
MIT hosts the annual Solve Challenge with a youth track. The Conrad Challenge offers real seed funding for student innovations. The Diamond Challenge teaches actual entrepreneurship, not just invention.
The ecosystem is richer than ever. It’s just not centralized under one mouse-eared umbrella anymore.
So how do you navigate this maze of opportunities? Let me break down what actually works.
Beyond Disney: XPRIZE Foundation’s Current Youth Programs
The XPRIZE Foundation learned something from the Disney partnership: kids’ competitions need different infrastructure than adult moonshots. So they rebuilt from scratch.
Today’s XPRIZE youth programs look nothing like that 2015 Disney tie-in. They’re less flashy but more sustainable. The XPRIZE Connect platform aggregates challenges from multiple partners – not just their own. Smart move. Instead of running everything themselves, they became the clearinghouse.
Their Future of Learning XPRIZE attracted teams building Android apps to teach kids in developing countries. The winning team, onebillion, created software now used by over 200,000 children. That’s real impact, not movie marketing.
The Next-Gen Mask Challenge during COVID asked kids to design better face protection. Winners got smaller prizes – $500 instead of $3,000 – but the challenge addressed an immediate need. Practical beats flashy.
But here’s what XPRIZE really figured out: most kids don’t need huge prizes. They need structure, deadlines, and legitimate feedback. The foundation now focuses on providing frameworks and connections rather than cash.
Their partnership model has evolved too. Instead of one-off movie tie-ins, they work with organizations that outlast opening weekends. The Qualcomm Tricorder XPRIZE spawned youth workshops. The $10M ANA Avatar XPRIZE includes student teams.
The dirty secret? Most winning kids never touch the prize money anyway. Parents manage it, save it for college, whatever. What matters is the experience – building something, presenting it, getting taken seriously by adults. XPRIZE finally gets that.
The Hidden Impact: Why Movie-Tied STEM Challenges Often Fail
Let’s talk about why the Disney Create Tomorrowland XPRIZE kids challenge was doomed from the start. Movie tie-ins and education mix about as well as oil and water.
First problem: timeline misalignment. Movies need buzz for 3-4 months max. Educational programs need years to show impact. Guess which one wins when Disney’s cutting checks?
The Tomorrowland challenge launched in March 2015, perfectly timed for the May movie release. By August, when kids would typically start new school projects? Disney had moved on to promoting Ant-Man. The challenge website redirected to generic Disney citizenship pages. Message received.
Second problem: mixed motivations. Was this about inspiring kids or selling movie tickets? Disney claimed both, but actions speak louder. No follow-up programs. No alumni network. No attempt to build on the momentum. Just a clean break once box office numbers came in.
Third problem: the Hollywood effect. Everything had to be big, splashy, newsworthy. A sustainable program running quiet workshops in schools? Boring. A contest with George Clooney’s face plastered everywhere? Now we’re talking. Except flash doesn’t equal impact.
Compare this to FIRST Robotics, which Dean Kamen started in 1989. No movie tie-ins. No celebrity endorsements (mostly). Just consistent, year-round programs that actually teach skills. They’ve reached millions of kids. Most people have never heard of them.
The pattern repeats. The Star Wars Science Adventures program? Dead. The Marvel Science programs? Sporadic at best. Every time Hollywood tries to “inspire STEM,” they create hype machines that collapse once marketing budgets dry up.
Real STEM education is unglamorous. It’s debugging code at 11 PM. It’s rebuilding prototypes that keep failing. It’s learning calculus because you need it, not because Iron Man said it was cool. Movie magic can’t sustain that grind.
How to Find Legitimate STEM Competitions in 2024
Forget searching for the Disney XPRIZE kids challenge. It’s dead. Here’s how to find competitions that actually exist.
Start with FIRST. Their programs run September through April, with registration opening in May. FIRST LEGO League Junior for ages 6-10. FIRST LEGO League for ages 9-16. FIRST Tech Challenge for grades 7-12. FIRST Robotics Competition for high school. Real deadlines. Real competitions. Real skills.
Next, check Science Buddies. They maintain a database of competitions sorted by age, topic, and deadline. Updated monthly. No dead links. No ghost challenges. Just active opportunities.
For serious high schoolers, Regeneron ISEF is still king. But you can’t enter directly – you need to win at affiliated regional fairs first. Find your local fair through the Society for Science database. Start planning in August for spring competitions.
Online challenges have exploded post-COVID. MIT Solve Challenge accepts youth applications. Google Code-in morphed into Google Code Jam for university students, but younger kids can try Google’s CS First Clubs. Microsoft Imagine Cup has a junior division.
NASA runs challenges year-round. The Human Exploration Rover Challenge. Student Launch Initiative. Micro-g NExT. Real NASA engineers review submissions. Winners test hardware at NASA facilities. No celebrities needed.
For builders and makers, check Instructables and Hackaday.io. They run themed contests monthly. Smaller prizes but faster turnaround. Good for testing ideas before bigger competitions.
Local opportunities matter too. Universities host regional Science Olympiad tournaments. Museums run invention challenges. Libraries started maker programs. Less glamorous than Disney? Sure. More accessible? Absolutely.
The key: start small and local. Build skills. Then tackle the big national competitions. That’s what Tomorrowland challenge winners should have learned – if Disney had stuck around to teach it.
The Disney Create Tomorrowland XPRIZE Kids Challenge is dead. It’s not coming back. And honestly? That might be a good thing.
The challenge served its purpose – generating buzz for a movie while introducing thousands of kids to the idea of innovation competitions. But one-off contests tied to entertainment properties aren’t sustainable models for STEM education.
What we have now is better: a diverse ecosystem of competitions, programs, and opportunities that run year-round instead of during movie promotion windows. Your kid doesn’t need Disney’s blessing to become an innovator.
The real lesson here isn’t about a discontinued challenge. It’s about the evolution of youth STEM programs from marketing gimmicks to legitimate educational pathways. The infrastructure exists now for any motivated kid to find their tribe, develop their skills, and yes, even win significant prizes and mentorship.
Just don’t wait for Disney to relaunch their challenge. They’ve moved on. So should you.
Start with FIRST Robotics. Check Science Buddies. Look into local Science Olympiad teams. The Disney Tomorrowland XPRIZE kids challenge got families excited about STEM competitions. Now it’s time to find programs that last longer than a movie’s theatrical run.
Because real innovation doesn’t happen in 90-minute intervals. It happens when kids get consistent support, real challenges, and programs that outlast Hollywood’s attention span.
